REBRAND & TOOLKIT
sundance tv
CLIENT: SUNDANCE TV
STUDIO: BIGSTAR
ANIMATION DIRECTOR: CASEY DROGIN
ANIMATORS: CASEY DROGIN, CHRIS SCALES, PAULO GARCIA
DESIGN DIRECTOR: ROSS HENDERSON
I worked closely with Bigstar to create an all-encompassing brand refresh and After Effects toolkit for Sundance TV. I’m always looking to level up the toolkits we can deliver to clients, and this particular project required an extensive fitting process that resulted in developing new techniques and even writing a new script for internal use.
As a result, we designed one of our most seamless toolkits yet, and set a new standard for our animation systems moving forward.
Check out the full Case Study
Over 300 deliverables, all fully customizable with 5 easily switchable color palates
Every deliverable had 5 color schemes and 4 social sizes.
We built controls that would allow easy editing without compromising animation quality.
And I even wrote a dockable script to keep things nice and tidy across the entire project.