BBC america

CLIENT: BBC AMERICA

STUDIO: BIGSTAR

ANIMATION DIRECTOR: CASEY DROGIN

CREATIVE DIRECTOR: ROSS HENDERSON

I worked closely with Bigstar to create a razor-sharp BBCA brand refresh and After Effects toolkit. Our projects provided the client with a comprehensive animation system and 5 global color palettes, giving them future-proof control over their broadcast and social presence.

Check out the full Case Study

We used the “Bri-tish” copy as a starting point for the playful, sharp animation of the BBCA brand.

Design Director Ross Henderson drafted a library of designs to fulfill all toolkit deliverables